Run, Red and Blue with Nike
Surpassing the shoe release goals by the end of week two, this Nike partnership changed how we promoted partnerships moving forward.
Social + Digital campaign
A new national digital and social media marketing campaign for a yearly shoe launch invigorated an otherwise stale release of previous years.
Nike Shoe Release Campaign
Producing photography, video and social media content, this campaign showcased a 132% increase in revenue from previous releases and website visits nearly doubled in the first month. Using innovative and on-trend tactics, I delivered over expectations for the most successful shoe launch to date for the client. The campaign has won four national creative awards. My roles included Creative Director, Lead Photographer, Lead Videographer and Designer on the project.
