Communicating just got real
When an employee experience, benefits communications and marketing firm was in need of a rebrand, the solution should focus on one important aspect: their highly-tailored, people-first approach.
Talk to people on their level
Easy to use and understand for all. The core of this brand hinges on being flexible and inviting. It included logos, type, color, illustration, photography style, voice, tone and strategic messaging.
Communicating just got real
I was responsible for the brand design, brand strategy moving forward and renewed voice and tone. Creating a brand that felt approachable, flexible and inviting proved to bring the agency to new heights, both internally and externally. After the rebrand, the team doubled in growth in two years and increased profits 160% from 2020 to 2021. Direct mail, email, digital and social campaigns increased brand exposure to prospects, integrating the new brand messaging and look.
June 6, 2022
