Building a Brand That (Re)Works
Standing out in a crowded big city market, Grid needed an adaptable brand to showcase the adaptable living community it has to offer.
Live on the grid
A well-integrated brand made this living community become the fastest initial leasing apartment for the client in the Indianapolis market.
Grid Indy
As Creative Director and Lead Designer on this project, I built the logo system, brand and overall messaging. My team was tasked with identifying the target audience and giving the community a name. Grid Indy is located on the original grid plan of Indianapolis, radiating from circle center. The name and location brought us to a brand and system that is both adaptable and built upon a strong foundation. Mobile apps, signage and floor plans all began to follow the five-point grid system built for the brand.
