The secret ingredients to a tasty brand
Analyzing and engaging consumers on a new level, ESC chocolate needed new insight into their audience in order to rebrand, market and persuade their audience moving forward.
Audience Analysis, campaign sweepstakes and delicious new packaging
Through their new brand presence and marketing strategy, ESC saw increased engagement and purchase consideration from their customers and audience. These led to an increase in sales and 58% increase in web traffic.
A Sweet Treat with a Purpose
In my role, I co-lead the development of the creative and strategic direction of the new brand and marketing; setting an aesthetic and messaging framework that would carry across the organization’s most successful online giveaway and campaign, suite of packaging, and ongoing social and digital materials. My creative role included creative direction, art direction, photography, front-end web design and video direction.
